NBA All-Star Kevin Durant Named Cover Athlete of EA SPORTS NBA ELITE 11

EA SPORTS Reinvents the Basketball Category with New Hands-On Control

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) announced today that Oklahoma City Thunder small forward, Kevin Durant, will be the cover athlete for NBA ELITE 11. A 2010 NBA All-Star, Durant became the youngest player in NBA history to lead the league in scoring this past season, and he helped lead the Thunder to an impressive 50 win season and an NBA Playoffs berth. NBA ELITE 11 is currently in development under the EA SPORTS™ brand by EA Canada in Vancouver, B.C. and will be available worldwide this October.

“I’ve always been a fan of EA SPORTS”

NBA ELITE 11 introduces significant gameplay changes that promise to revolutionize the basketball videogame experience. Hands-On Control is an innovative new control scheme that allows for one-to-one responsiveness of a player’s movement and actions on the court, as opposed to predetermined animations from the past that require users to wait while a scenario played out before making the next move. Hands-On Control is unique to NBA ELITE 11 and it is used to manage everything within a player’s offensive and defensive arsenal, including: dribble moves, dunks, drives to the basket, fadeaways, mid-air adjustments, blocks, steals and more.

“I’ve always been a fan of EA SPORTS,” said Durant. “This has been an exciting year for me and the team, and capping it off with being on the cover of NBA ELITE 11 is cool.”

“Durant is a game changer,” said Jordan Edelstein, VP Marketing, EA SPORTS. “There has never been a player his size with his skill set, and there has never before been a basketball videogame like NBA ELITE. Just like we see Durant as the future of the NBA, NBA ELITE 11 represents the future of basketball videogames by providing a gameplay experience you simply won’t find anywhere else on the market.”

Picked second overall in the 2007 NBA Entry Draft, Durant has accumulated an impressive list of accomplishments in his short professional career, including being named the 2008 T-Mobile NBA Rookie of the Year. Additionally, he will be representing the USA in the 2010 FIBA World Championships this summer in Turkey.

Durant is only the third player in EA SPORTS history to be featured both on the pack of an NCAA and an NBA licensed product. Durant was featured on the cover of NCAA March Madness 08.

NBA ELITE 11 will be available for the PLAYSTATION®3 computer entertainment system and Xbox 360® video game and entertainment system from Microsoft. The game has not yet been rated by the ESRB. For more information, log onto http://nbaelite.easports.com

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR® golf, and EA SPORTS Active™.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks or a registered trademark of Electronic Arts Inc. in the U.S. NHL is a registered trademark of the National Hockey League. John Madden, NFL, NBA, FIFA, NHL, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Xbox and Xbox 360 are registered trademarks of the Microsoft group of companies. “PLAYSTATION” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

In its most basic terms, the Dynasty Wire is your central source for the stories in your Online Dynasty. The latest story is the first thing you see when you enter the dynasty or access the Dynasty website, which helps keep the Dynasty fresh since that lead story can be different every time you get into your Dynasty. There are three basic types of stories: Weekly Updates, Game Recaps, and User generated stories - and I'll get into each of these in a bit. First I wanted to give a quick example of what you might be greeted with when you access your Dynasty from both the console and the web.

A huge part of the Recruiting Logic is making the Prospects have a more realistic approach to what school they are going to attend. To accomplish this, we made a few changes to the Prospect’s thought process. First, before a Prospect can pick his final school, he has to have his Top 10 in order. Second, the better a Prospect is, the more it takes to get him to come to your school. Finally, for some Prospects staying near home is a major deal, and it should give those close schools an advantage.

"You can break a stick, and it's the physics determining when that stick breaks, and then that stick is on the ice and it's a live object on the ice interacting with skates, sticks, and the puck. So you can be coming down with a 2-on-1 with a broken stick on the ice and when you pass it across, the puck hits that broken stick and breaks up the play.

EA’s FIFA Soccer 11 Set to Redefine Player Authenticity

All-New Personality+ Enables Players to Behave and Perform as True Individuals

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today revealed that its top-selling* franchise from EA SPORTS™ will redefine player authenticity when FIFA Soccer 11 launches this Fall on the PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system. FIFA Soccer 11 reinvents player authenticity – on and off the ball – for every player and at every position on the pitch with Personality+, an all-new feature that sees individual abilities reflected in game, enabling clear differentiation for every player.

“Personality+ is the evolution of individual distinctiveness that sees a player’s abilities on the pitch mirrored authentically in our game, creating individual personalities in FIFA Soccer 11,” said Executive Producer Kaz Makita. “We have reached a level of sophistication within our game engine where players in our game will behave and perform as true individuals.”

Personality+ distinguishes individual players from one another by utilizing a database that evaluates and grades each player’s skill-set over 36 attributes and 57 traits. The EA SPORTS FIFA Soccer franchise utilizes a network of 1,700 scouts, editors and reviewers positioned around the world to evaluate each player, creating one of the world’s most comprehensive databases to drive its market-leading soccer engine. Personality+ will be integrated everywhere in-game. Elite players are now empowered to showcase their world class skills. Real Madrid’s Kaka will deliver crisp, creative passes, Barcelona’s Andres Iniesta will utilize tighter turns and close control to dribble through defenses, Manchester United’s Wayne Rooney will hold off defenders and strike shots from distance with pace, and top-flight defenders like Giorgio Chiellini of Juventus will anticipate, predict and react to offensive players to win back possession. New body types and player models will further distinguish each player on the pitch. In addition, goalkeepers have also been injected with Personality+. The real-life personality of the keeper, whether acrobatic or traditional, will dictate his style in game. Dive attributes will determine the keepers with the ability to reach for further shots while reflex attributes determine reaction times, so a keeper like Petr Cech of Chelsea FC will be able to showcase world-class skills.

FIFA Soccer 11 introduces new Pro Passing where pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch, yielding a deeply rewarding passing system. Poor decisions or over/under striking the ball will mean error-prone outcomes. New types of passes such as swerve passes will enable players to make a safer and more effective play.

Building on FIFA Soccer 10 gameplay that won 50 sports game of the year awards, FIFA Soccer 11 continues to listen to its growing legion of EA SPORTS FIFA fans around the world to refine gameplay in ways that matter most to fans. Visit http://www.facebook.com/easportsfifa to join the EA SPORTS FIFA group to express feedback directly to game developers and receive exclusive content. New game modes and innovations will be revealed in the coming months along with features on other platforms. Visit WWW.FIFA.EASPORTS.COM for more information. Screenshots are available at http://info.ea.com.

FIFA Soccer 11 will be available in stores world-wide this Fall for the PlayStation®3, Xbox 360®, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation®Portable) system and mobile. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C. The game has not yet been rated.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA ELITE basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR® golf, and EA SPORTS Active™.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

New York, NY - June 3, 2010 - 2K Sports announced today that 14-time NBA All-Star, five-time NBA Most Valuable Player, six-time NBA World Champion and recent Hall of Fame inductee, Michael Jordan, will appear on the cover of NBA® 2K11. Jordan, who is considered by many as the greatest basketball player in history, will fittingly team up with the NBA 2K series, the top rated and top selling basketball simulation video game*.

"It's an honor to be featured on the cover of NBA 2K11," said Jordan, current majority owner of the Charlotte Bobcats. "I have no doubt that NBA 2K11 will be a big hit with gamers and basketball fans alike. I'm looking forward to getting back out onto the court, virtually. Let's hope they get my dunk from the foul line right."

2K Sports is paying homage to the NBA legend by placing him on the cover of its award-winning franchise. NBA 2K11 will continue to build upon the outstanding success of the NBA 2K series with continued improvements to the graphics, gameplay, signature styles and game modes seen in previous iterations.

"Without a doubt, Michael Jordan is the greatest of all time and we're excited to partner with a living legend," said Greg Thomas, president of product development for 2K Sports. "Working with Jordan adds tremendously to our game and lets us do things with NBA 2K11 that we've never been able to do before."

NBA 2K11 is not yet rated by the ESRB and will be available October 5, 2010.