IFA Soccer 11 reinvents player authenticity – on and off the ball – for every player and at every position on the pitch with Personality+, an all-new feature that sees individual abilities reflected in game, enabling clear differentiation for every player.

With Personality+ a player’s abilities on the pitch is mirrored authentically in game, creating individual personalities. Players will be distinguished from one another through a sophisticated database that evaluates and grades each player’s skill-set over 36 attributes and 57 traits, compiled by 1700 scouts around the world. Real Madrid’s Kaka will deliver crisp, creative passes, Barcelona’s Andres Iniesta will utilize tighter turns and close control to dribble through defenses, Manchester United’s Wayne Rooney will hold off defenders and strike shots from distance with pace, and top-flight defenders like Giorgio Chiellini of Juventus will anticipate, predict and react to offensive players to win back possession.

Goalkeepers have also been injected with Personality+. The real-life personality of the keeper, whether acrobatic or traditional, will dictate his style in game. Dive attributes will determine keepers with ability to reach for further shots while reflex attributes determine reaction times, enabling a keeper like Petr Cech of Chelsea FC to showcase world-class skills.

Building on the FIFA Soccer 10 gameplay that won 50 sports game of the year awards, FIFA Soccer 11 introduces new Pro Passing where pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch. Plus, experience true freedom in man-to-man interactions with 360° Fight for Possession that transforms physical play from just lateral jostling to full 360° collisions.

A series of new customization tools will enable fans to transform FIFA Soccer 11 in new ways. Go online in Creation Center to create a player or team, share with friends and download into your console. Plus, assign customized chants for any team and play music tracks from your existing library within the game.

New features will be announced at Gamescom in Cologne.

Key Features

* Personality+ — A player’s performance on the pitch is mirrored authentically in game, creating clearly differentiated players with individual personalities. Personality+ at every position and for every player reinvents how players perform—on and off the ball.
* Personality+ Goalkeepers—The real-life personality of the Keeper, whether acrobatic or traditional, will dictate his style in the game. Dive attributes will determine the keepers with the ability to reach for further shots while Reflex attribute determine reaction times.
* Personality+ CPU AI— CPU controlled stars have a suite of skill moves to exploit, with star player attributes and specific behaviours attributed to particular players.
* Personality+ Celebrations—User Controlled Celebrations 2.0 enables you to perform your players’ trademark celebration & interact with teammates in real-time.
* Personality+ Player Models— Greater variety of bodies and models further distinguishes each player. Plus, new dribble run styles perfectly match players’ real-world abilities and style.
* Pro Passing System— A new passing system where pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch. Poor decisions or over/under striking the ball will mean error-prone outcomes. New types of passes such as swerve passes will enable players to make a safer and more effective play.
* 360° Fight For Possession —True freedom in man-to-man interactions, transforming physical play from individual lateral jostling to full 360° collisions involving multiple players.
* Advanced Intelligence: REAL AI now controls CPU players enabling them to recognize and react to patterns of play more sophisticated than simple on-the-ball decisions. Plus, hundreds of skill moves have been recorded and assigned to thousands of players.
* Advanced Goalkeeper Awareness— Goalkeepers are now more aware of their surroundings and react more intelligently to each threat. Improvements include sprinting to cut off a loose ball, demonstrating urgency when scrambling back to the net, and the aptitude to skillfully identify and react to lob shots.
* Creation Centre: Go online to craft your own player and create the team of your dreams. Plus, manage your team’s formations and tactics right from the web. Create your player’s appearance, accessories and attributes and then create a team with a distinctive crest and kits. Share with friends and download into your console to play online, in Tournaments and in Kick-Off matches. Created players can also be used in the Arena, Career Mode and Lounge Mode.
* Career Mode: A new engine delivers an authentic experience that mimics the real-world game. Begin as a real player, created player or Virtual Pro and evolve into a player-manager and manager--or just begin at the top--and enjoy a 15-year career. Players now receive instant feedback and enjoy a vastly improved status system. Plus, authentic tournament structures, results and new calendar system, featuring simultaneous simulations, improve the speed and flow of games. Featuring new Team Management for simpler player comparison and Friends Leaderboard to compare stats and earnings.
* My Music & Audio— Assign customized chants for every team and league. Set your home club’s anthems and chants to play during player introductions, halftime, and after goals. Even hear your name echo in the stands of Old Trafford or San Siro with customized chants for your Virtual Pro. Plus, play music from your hard drive in game.
* FIFA Theatre — Save highlights from any match – including online – right to your hard drive to view, replay or upload to easportsfootball.com at any time.
* Complete Authenticity —Over 30 officially licensed leagues, 500 licensed teams and more than 15,000 players.

Having received lots of feedback about Manager Mode in FIFA 10 the development team have been hard at work to bring to life the experience that users requested. Based on this feedback and the many suggestions from fans across the world Manager Mode is now changing to become Career Mode and has been built from scratch for FIFA 11.

Play through a footballer's career as a player, player-manager and then a manager. A brand new transfer system brings the ups and downs of the transfer window to life while the new calendar system means it is easier to plan your career, manage your squad or experience the thrill of breaking your way into the first team.

Hit the Streets with players decked out in street wear. Each player boasts a distinctive style of play with unique abilities to match. Use the wall to jump past defenders or bank passes to teammates. Choose to play arcade style and you can build up and then activate your power meter to blast shots, ignite a speed burst or send shockwaves over your opponents.

Key Features

* Next Gen Football Engine: The physics-based, data-driven technology behind the EA SPORTS football engine has been optimized for PC. Experience true freedom on the pitch with individuality of player control and movement, sophisticated ball touches, and physical interaction between players.
* Next Gen Gameplay: The high quality gameplay, innovative game modes and stunning graphics that have made FIFA the highest rated sports game on the PS3 and Xbox 360 and winner of over 50 sports game of the year awards arrives on PC.
* Virtual Pro: Live out the fantasy of being a real life footballer by creating yourself in game with a 3D head using Game Face. Play as yourself across any mode. Grow your player attributes through 230 accomplishments and take your Virtual Pro online to become a global superstar.
* Customizable Set Pieces - Design and record your very own free kicks and corners for use on match day. Assign a specific run or movement to every outfield player on your team one at a time, and then combine them for the perfect set piece. Record, test and perfect them in the Practice Arena, then trigger in game.
* Practice Arena—Work on individual and team skills in a fully featured practice mode before stepping on the pitch. Select the number of attackers and defenders you want in play (eg 11v11, 5v5, or even 5v3), and practice in open play or from set pieces.
* 360° Dribbling—The market-leading true 360° dribbling system improves dribbling control from 8 directional to full 360° control. Players can now find spaces between defenders that previously were not possible.
* Skilled Dribbling—Next gen animation warping technology provides unprecedented control. Skilled players now have the ability to face a defender and use highly-responsive lateral dribbling to skip past him.
* Physical Play— New next gen collision sharing technology creates a varied, less predictable, and extended fight for possession between the dribbler and a defender.
* Player Urgency—Improved urgency AI logic, with over 50 next gen movement cycles, delivers more intelligent positioning and awareness so your players stay focused on the ball and move at a speed appropriate to the action.
* Attacking —Players analyze space more effectively, curve runs to create passing lanes and vary attacking options.
* Improved Defending Options — Defenders multi-task and play more intelligently by covering dangerous spaces left by out-of-position teammates. Better effort clearance logic, such as sliding to block crosses and overhead kick clearances, give defenders more tools to prevent goal-scoring opportunities.
* Goalkeeper Intelligence —Goalkeepers now have more urgency and better perception of where to intercept loose balls, resulting in a more responsive and powerful rushing system. New animation warping technology provides game-realistic goalkeeper positioning and momentum, resulting in more varied scoring opportunities.
* LAN Play — Host LAN parties and play friends online without being connected to EA servers.
* PC Tools — Innovations to improve the experience, including VOIP support and lobbies for match-making by skill and geographical location.
* Football World Integration—Go to easportsfootball.com to create your Game Face, search out rivals on global PC Leaderboards and create a PC-specific Friends Lists.
* Stunning Next Gen Graphics—High quality renders that bring every player on the pitch to life, plus 62 different stadiums.
* Complete Authenticity —Over 30 officially licensed leagues, 500 licensed teams and more than 15,000 players.


Product Specifications
Publisher: Electronic Arts Inc.
Developer: EA Canada
Street Date: Sept. 28 NA; Oct. 1 EU/Asia

Recommended Specs: CPU with Dual core processor (Core duo 2 or better). Intel Core2Duo @ 2.4Ghz on Windows XP / Windows Vista / Windows 7. 1 Gigabyte of RAM (2 GB required for Windows Vista / Windows 7). DirectX® 9.0c Compatible 3D accelerated 256 MB video card or equivalent (must support Shader Model 3.0 or above). ATI RADEON HD 3870. NVIDIA GEFORCE 8800 GT
Rating: E for Everyone, PEGI 3+

"Having the ability to customize content in FIFA 11 to the degree where you are creating players and teams, choosing player attributes and managing team tactics effortlessly from the web opens up a world of possibilities of original content that fans will be able to create," said David Rutter, Producer of FIFA 11 on Xbox 360 and PS3. "Creation Centre will perfectly compliment the official league and team licenses that are the hallmark of the FIFA franchise."

Also new this year in FIFA 11 is Custom Audio, which enables fans to assign chants for every team and league in the game. Fans can set their home club's chants to play during player introductions, halftime, and after goals - even hearing their name echo in the stands of Old Trafford or San Siro with created chants for their Virtual Pro. Plus, fans now have the ability to play music from their hard drive in game.

One of the ways we pushed for increased broadcast integrity was in the lighting of our stadiums. Previously our night and dome stadiums were lit for maximum visibility of the crowd and thus were not consistent with typical broadcast camera exposures. In Madden 11 we attempted to better emulate how stadiums appear when the exposure is set for the action on the field. Using a variety of reference material, we attempted to closely approximate the patterns of light and shadow unique to the individual stadiums.

In a marketing/advertising partnership with men's deodorant Old Spice, Madden NFL 11 features a new Old Spice Swagger rating. While not as meaningful as the clutch of other attributes that define your player, it's no less realistic of a quality. The swagger rating determines who is more likely to break out into celebration after a big play. This prevents normally stoic offensive linemen, for example, from jumping around after a TD like they were Martin Gramatica. On the other hand, it also makes sure guys like Chad Ochocinco have an opportunity to show their latest moves.

NBA All-Star Kevin Durant Named Cover Athlete of EA SPORTS NBA ELITE 11

EA SPORTS Reinvents the Basketball Category with New Hands-On Control

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) announced today that Oklahoma City Thunder small forward, Kevin Durant, will be the cover athlete for NBA ELITE 11. A 2010 NBA All-Star, Durant became the youngest player in NBA history to lead the league in scoring this past season, and he helped lead the Thunder to an impressive 50 win season and an NBA Playoffs berth. NBA ELITE 11 is currently in development under the EA SPORTS™ brand by EA Canada in Vancouver, B.C. and will be available worldwide this October.

“I’ve always been a fan of EA SPORTS”

NBA ELITE 11 introduces significant gameplay changes that promise to revolutionize the basketball videogame experience. Hands-On Control is an innovative new control scheme that allows for one-to-one responsiveness of a player’s movement and actions on the court, as opposed to predetermined animations from the past that require users to wait while a scenario played out before making the next move. Hands-On Control is unique to NBA ELITE 11 and it is used to manage everything within a player’s offensive and defensive arsenal, including: dribble moves, dunks, drives to the basket, fadeaways, mid-air adjustments, blocks, steals and more.

“I’ve always been a fan of EA SPORTS,” said Durant. “This has been an exciting year for me and the team, and capping it off with being on the cover of NBA ELITE 11 is cool.”

“Durant is a game changer,” said Jordan Edelstein, VP Marketing, EA SPORTS. “There has never been a player his size with his skill set, and there has never before been a basketball videogame like NBA ELITE. Just like we see Durant as the future of the NBA, NBA ELITE 11 represents the future of basketball videogames by providing a gameplay experience you simply won’t find anywhere else on the market.”

Picked second overall in the 2007 NBA Entry Draft, Durant has accumulated an impressive list of accomplishments in his short professional career, including being named the 2008 T-Mobile NBA Rookie of the Year. Additionally, he will be representing the USA in the 2010 FIBA World Championships this summer in Turkey.

Durant is only the third player in EA SPORTS history to be featured both on the pack of an NCAA and an NBA licensed product. Durant was featured on the cover of NCAA March Madness 08.

NBA ELITE 11 will be available for the PLAYSTATION®3 computer entertainment system and Xbox 360® video game and entertainment system from Microsoft. The game has not yet been rated by the ESRB. For more information, log onto http://nbaelite.easports.com

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR® golf, and EA SPORTS Active™.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks or a registered trademark of Electronic Arts Inc. in the U.S. NHL is a registered trademark of the National Hockey League. John Madden, NFL, NBA, FIFA, NHL, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Xbox and Xbox 360 are registered trademarks of the Microsoft group of companies. “PLAYSTATION” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.